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We use Google Analytics to better understand our user' demographics and interests, such as which articles are most popular, in order to create the best content that users want in the future. Google Analytics may record what website you came from to get here, how long you stayed for, what computer you're using, and quite a bit more. No personally identifying data is included in this type of reporting. All of our activity falls within the bounds of the Google Analytics Terms of Service. You can find more information about Google Analytics here.